Rose Gibson: Welcome to today's episode of I'm Fine But I am joined by Amber. Amber, welcome to the show.

Amber Jay: Thank you very much. Happy to be here.

Rose Gibson: So Amber, please tell our listeners who you are and what you do.

Amber Jay: ⁓ yeah, I'm Amber, Amber J. I'm also known as the Gutsy CEO. That's my business name. I am a business mentor. I support female who ⁓ are growing their businesses, scaling businesses. I help them do it with not grind. It's really all just being more gutsy. That's my whole thing, basically. And that's what I do. I've got two kids. ⁓

Rose Gibson: I feel like you're anti- and I feel like you're the most anti-beige person on Instagram.

Amber Jay: Thank you so much. That means so much to me. Like, yeah, I feel like I am very much like raging against the beige. I say that I'm wearing like a brown top today. Yeah, I feel like I'm sick of, I'm just sick of boring marketing. I'm sick of like boring people saying the same bloody thing and not being honest. I think that's like a really big part of who I am and how I like to show up is just like

Rose: You've just listened to I'm Fine But. If you're unsure about business or what really matters to you right now, why not take our free Core Values course? It's linked in the show notes and it's a brilliant place to begin. Don't forget to subscribe so you never miss an episode and you can follow us online at all your favourite social media platforms at BabyBeat UK. Until next time, I'm Rose and I'm fine but honestly...

Amber Jay: I am very much like raging against the beige.

Rose Gibson: Mm-hmm.

Amber Jay: radical honesty, brutal honesty.

Rose Gibson: So yeah, we can what we need, don't we, I think, at the moment. We're definitely in that phase of like, we just need to be honest and actually say what we're thinking rather than hiding behind politeness and what we think we should be saying.

Rose: We're all just figuring it out.

Amber Jay: Yeah, exactly. There's just so many women trying really hard to be professional or worrying what people are gonna think of them if they just say the thing that's on their mind. And there's like so many amazing conversations happening behind the scenes that aren't happening like on social media or front facing their businesses, which I just think it needs to be like dragged to the front.

Rose Gibson: So take me back to the beginning then. Before you did Gutsy CEO, what did you do?

Amber Jay: I was a teacher. So I was a teacher for, yeah, I was a teacher for 12 years. Like all throughout my 20s, I taught ESL abroad and I loved it. It was great. I was like living abroad. I lived in Vietnam, Australia, the UAE. And then I came back to the UK with my partner who I met in Vietnam actually. He's Irish. And yeah, that was like 2020 just before COVID happened.

Rose Gibson: Okay.

Amber Jay: The plan was to continue teaching. But because of COVID, all the language schools had basically closed for the foreseeable future. Decided to continue teaching, but as a primary school teacher. And that was the beginning of the end of my teaching career. school teaching in the UK. Did that for two years, but it was like nothing I could possibly imagined. I'd heard...

Rose Gibson: Thank Yeah.

Amber Jay: It was a lot. heard it was like, you know, crazy and unsustainable and all that stuff, but I just hadn't hadn't fully realised. And then it was just, it was just like so much work. I think it's more recently I've, I've realized I've got ADHD. And I think it really makes sense. Like how it was, I just felt like I was on this like cycle of never ending work and I was getting fucked. Like my brain was going faster and faster and faster and faster and faster because I had all this stuff to do. Hey, it's a little bit like having a business. But never get thanked. It's underpaid, it's overworked. Nobody ever is thanking you or saying, done. Everyone's always just pulling you apart for like didn't the books last night or something. And yeah, I couldn't bear it actually. And when I got pregnant with my first daughter, I... it's Nobody ever is thanking you or saying, done. Everyone's always just pulling you apart like just something inside of me was like, right, you just can't, like, this isn't the future you want for yourself. And so, yeah, it was kind of embarrassing because I'd obviously only just retrained as a primary school teacher, spent a lot of money on it. And then I just had to be like, no, no guys, I don't want to do this.

Rose Gibson: Yeah, but then I think, how do you know until you're in it as well? It's the same for like, so many of us have got degrees in something that we're not actually using. And you do think, you almost need like a year of like, let's just try this, let's have a trial to see whether you actually like this when it comes to real life. Cause the reality of it is so different. And I think as soon as you have children, you change and evolve so much as a woman. that even if you loved something before, you don't necessarily love it after. even if you, you know, if you don't love it, you're gonna love it even less.

Amber Jay: Yeah, and I remember just thinking like, ⁓ these, don't want to, I don't want to like leave a classroom for like 35 kids and then go home and have no energy for my own kids. it yeah, it was like, this is done. And then I had to basically just figure out what the hell I was going to do. I really didn't know. I didn't think I had it in me to be an entrepreneur or businesswoman at all. very like, I definitely had like a confidence hangover. thought, you know, and I think a lot of teachers do, they feel like, what can I do? All I can do is teach. All I know is teaching. And like so many, yeah, so many, my husband, my partner's a teacher and you know, he's going through that same thing exactly right now. But yeah, I, one my friends was a coach. Actually two of my friends were coaches, like different friends. They didn't know each other. And I was just really, really intrigued. I was just like, wow, that sounds really, really cool. So I decided to retrain as a coach and then, then realized I had no idea how to get any clients. So I think that was like the beginnings of like where I am now.

Rose Gibson: Okay, and what sort of coaching did you start with?

Amber Jay: So I trained as like, it's called pure coaching, is, ⁓ it's very, you know, I'm a teacher, so it was very like by the book. you know, like International Coaching Federation, you learn, it's really, really strict coaching So initially, you basically, you kind of train to be a coach, and then you have to, you decide like, who you're going to coach and what your niche is going to be and all of that stuff. So when I first... finished my training, I decided I was I'm going to coach teachers. That's why I'm going to help teachers because that's like my story. That's my background. And I know they need it. But they but to be honest, what I realized was like, it was an absolute it was so hard. was such a shit show like teaching a lot of people who are going through this kind of burnout situation. It's like even though they need help, they don't even have time to get it.

Rose Gibson: Okay. Yeah. And especially with things like coaching, cause I know we have so many women that come to us that come from a teaching background. And the biggest thing that they said is they don't have five minutes to sit and reflect. And even when people try and give them feedback, they're just like, fuck off. Like I'm trying the best that I can, stop putting more on my plate and telling me how to do things better because I can't even do the things that I'm meant to be doing at the base level that you want me to do them.

Amber Jay: Bye. Exactly, exactly. I like, wouldn't, when first when you first like train as a coach as well, you're like, who wants my free coaching? Do you want my free coaching? Like, hey, it's amazing. You're getting this free stuff. But like, actually, it's not when you're swapping time for even if it's free, like, time is so valuable, especially to people that don't have it. Especially to people who are just desperate for like, a night off with just to be present with their kids or just to watch a movie, you don't get that opportunity that often when you're a teacher. And yeah, so I kind of realized, it wasn't just that. mean, obviously, there are people who coach teachers and they do it really, really well. But in order to do that, you also have to market yourself to two teachers. And I was just like, was kind of traumatized by my whole experience. And I was just like, was kind of traumatized by my whole experience. So I didn't really want to talk about teaching. I wanted to talk about like the next thing, like the future. I didn't want to like always be like looking back like, ⁓ teaching, boo hoo. I was really sad. So yeah, it's like, mean, the whole, like the past few years have been such a process of self discovery for me about like what my business is, what it looks like, who I'm speaking to. I think that's why I'm like so well placed now, because now I ⁓ like established. I know who I'm talking to. Things are ⁓ I really do understand where are at when they are in that phase of their business. Just trying to figure out who the hell they're for.

Rose Gibson: Yeah. Yeah. And so you decided that coaching teachers was not the right avenue. Where did you go from there?

Amber Jay: So, where did I go from there? First of all, I started like career coaching teachers. And then I was like, I remember my coach at the time was like, because I was saying, I'm just not in like listening to career coaching podcasts. I'm not actually interested in helping people with careers. And I realized I ⁓ was I was obsessed, let's say actually with the building, like building my own business. was obsessed with. listening to business podcasts, I was obsessed with like reading books on business and mindset and entrepreneurial stuff. And I had a huge sense of imposter syndrome in a way because I was like, who am I to who am I to help people with their business when I like, what I haven't had like a successful business yet when I've really been like just trying to make it on my own. but I realized like it was it was my obsession. And again, ADHD like I get really obsessed with things. And so I just realized it's the only possible thing I wanted to help people with. And so I ended, first of all, I was helping kind of like slow pivot teachers start businesses or teachers move away from teaching to build their own coaching businesses. And then it kind of just like, I just got a I got a lot of interest really fast once I pivoted and then realized, okay, I'm actually, can say goodbye to the teachers.

Rose Gibson: Yeah, so let's talk about that interest, that big spike that you had. did a really great Instagram post, which flew out, it? All Stephen Bartlett and that he doesn't change nappies. What's the exact word in, Amber? I can't remember.

Amber Jay: Stephen Bartlett doesn't wipe bottoms.

Rose Gibson: Perfect, love it. So that reel effectively skyrocketed you and your gutsy CEO, which is exactly what it was intended to do. Before you put that reel out there, did you think the repercussions of this one reel would bring all these people into your world?

Amber Jay: I mean, like I was at that point, I was doing pretty well already. I'd had my second baby by that point and I was like running groups. just scaled my business from one to one to group. it wasn't like, what I'm talking about before was almost like, that was like two years ago, two and a half years ago now. So what happened with the Stephen Bartlett post, was already established with a small and engaged community.

Rose Gibson: Okay.

Amber Jay: who were, and I was already making some money. And I was, but what I was doing at that point, I was like, ⁓ I know, I know to get to the next level, I need to grow my audience. Like I was putting out, I was just really, I was playing around with trial reels. was just like putting out different things every day, just really going for it. When I posted the Stephen Bartlett one, I had no idea that was the one that was gonna go crazy, honestly. It was like, I'd had a conversation with my friend earlier that day. We were both mums of little ones. And we were both just like saying like, how do people do it? Like surely the only people that are moving so fast are people without kids, you know? And I think I'd watched, Stephen Bartlett had been, I'd been watching him on TikTok. He'd done something stupid and said some like annoying thing about.

Rose Gibson: Yeah, stunned it.

Amber Jay: Yeah, yeah, he said he said some like annoying slightly misogynistic thing and I so he was in my head and I was just like, like Stephen Bartlett is not like wiping nappies right now. Stephen Bartlett isn't hasn't got his like two year old, three year old like screaming to wipe their bottom every time you're on like a call with a client or, someone like I ⁓ is literally like my day to day living is trying to do my business. While I have a baby that's desperate to get onto my boob or while I've got a toddler that wants my attention so much yeah, I just I was just having like a rant to my friend and and ⁓ the that was just one of the ideas I put for ⁓ my reels I was doing like focusing on growth and next day ⁓

Rose Gibson: Did you wake up and go, what's happened? that's the beauty of it, isn't it? That like so many people relate to that because before we even started, we were just waiting for one of my children to be picked up. I was like, let's not record until she's gone because the dog will bark. ⁓ we're dealing with all these different factors ⁓ life on top of. running a business. I think again, I mean, I've spoke so many times, I am obsessed with the evolution of women's roles and how we have evolved as women, but men haven't always caught up with that and how we are still working and having the mental load and every other thing that's going through our minds at the same time, whether we've got, know, amazing husbands that are taking part of that load on, it's like the mental tick that just doesn't ever switch off. And I think you're real, just hit the nail on the head. with that comment because it's just so true.

Amber Jay: It is crazy how it's so true. think you can just say something and suddenly it's like the way you've said it or the way just it's like all of the little contributing factors to whatever I said in that reel just it's it just like had this moment with a wave of people being like, ⁓ my god, thank you for saying that. Like, why is no one saying this thing? Yeah, it was. it's it just like this moment with a wave of people being like, ⁓ my god, thank you for saying that. Like, is no one saying this thing?

Rose Gibson: Yep.

Amber Jay: But it is just so true. It is just so true. Like we are dealing like women are dealing with, we're just fucking super women out here doing like a million and one things and like smashing it. you know, we're doing, we're doing well, but we have so many things to juggle, you know, like part of me even wonders, like I've got just got this ADHD diagnosis. And I was like, what was I like? Do I have ADHD or am I just like...

Rose Gibson: Yeah. Yeah.

Amber Jay: doing a million and one roles all at once and trying to like keep, you know, my feet above water, my head above water.

Rose Gibson: Yeah. And trying to look graceful while you're doing it and not losing your shit like every single day. know, it's balance continuously and it's that expectation as well. And I think sometimes we do put that expectations on ourselves, but also it's societal expectations as well that haven't quite caught up with where women are now. So have you found any ⁓ negative of kind of having this viral

Amber Jay: Yes.

Rose Gibson: know, real go across to so many people. Have you found that there has been anything negative that's affected you personally or, know, your business?

Amber Jay: well, I mean, were obviously bound to be like a few ⁓ men that were triggered by it. And so there were, I had a few, there were a few like trolls, but no one like really came at me. But like, you know, in the comments, a few trolls being like, I can't even remember, know, like this, this shit.

Rose Gibson: haha Yeah, thank you for that.

Amber Jay: But then it was fun because there was like so much conversation going on like underneath that. then like Davina McCool sent me a message that that was that was amazing. She was in my DMs. was like, my god, Davina McCool was in my DMs. Spell checking because I spelled Stephen wrong. ⁓

Rose Gibson: But she probably wouldn't have DM'd you if you had to spell it right. So... Yeah. Yeah.

Amber Jay: Yeah, exactly. You've got to, you've got to fuck up a bit. ⁓ I would say probably the biggest thing is it was like extremely, there was just so much going on. Like people messaging me, just hundreds and hundreds and hundreds of people every single day, like following me, which is exciting. But I had like a many chat automation so that everyone got a message immediately from me. I, was just like, there was like a thousand DMs or something and then I was getting lost there were people like obviously I want people to DM me if they want to work with me I was just getting all these leads almost like getting all these leads getting lost, like people that were interested in working with me, like getting lost in the DMs. I think I was just, it was really quite an overwhelming time. Like it was exciting as hell, but also really overwhelming. And it's like recently calmed down, which is really nice that it's calmed down. Cause I'm like, okay, take a minute. Cause it's not like, you know, it's not like this is...

Rose Gibson: Yeah, you can breathe.

Amber Jay: is it makes you really addicted to your phone, like checking your phone, checking your phone. ⁓ my God, how many followers are coming in? All these comments, like people. So yeah, I felt like I had a period of maybe three or four weeks where I was extremely addicted to my phone and in an unhealthy way, really unhealthy. And now it's calmed down. slightly like, it's nice, but it's also a bit anticlimactic. I'm like, where's that? Where's the dopamine? ⁓

Rose Gibson: Yeah, yeah, which we do get from that. And I tried, we did an interview the week and one of the ladies said, turn your colour off your phone. So have it as black and white. Have you ever tried it? It's so weird, try it. And it removes part of that dopamine effect. Not only that you can't find anything because everything is gray, but it does make it so much, just makes it boring.

Amber Jay: No.

Rose Gibson: And I think that is, you know, maybe a tool that I think all of us need to start implementing, especially when so much of our business is on social media as well, is that we do have to be present. That's part of our job, but it's an addiction as well. So yeah, try the gray and see how boring everything looks, because it definitely doesn't give you the same effect with a gray background. Yeah.

Amber Jay: I am doing that. I'm doing that. I honestly think it's like the one of the hardest things about being an online business owner this addiction thing. ⁓

Rose Gibson: Yeah, yeah. And so from there, what are your programs now? What is it that you are actually delivering?

Amber Jay: So I have a, I've got a mastermind, which is basically like, it's kind of like I coach people in a group setting, but it's really high, it's high support. So it's kind of like a one-to-one, but in a group. The mastermind is called Gutsy. That's my favorite thing in the world. And I'm so proud. Like it's one of the proudest moments ever because all of the women inside there have resigned for another six months. So ⁓ validated, and also I've got a, like a four week accelerator called the upgrade, which is really about, it's really kind of about helping people do what I did, like not necessarily going like crazy viral or, you know, maybe, but it's more about like just really fixing their messaging. So they know exactly who they're talking to so that they're a, I'm teaching them how to like create posts that actually will grow their audience. and the idea is like, know, you come inside the upgrade, you really fix your messaging.

Rose Gibson: This is good.

Amber Jay: get more visible, you learn how to like properly, you just, I don't know, just grow a community, let's say, grow a community of people that like love you online. And then you can come into Dutsy and learn how to really sell from it. I have an event coming up.

Rose Gibson: Yeah. yeah, we'll come onto the event in a minute because ⁓ think when you're starting a business, you do the whole like ideal client. Who am I talking to? Who is the person that wants to hear from me? What are their pain points? ⁓ it can get a little bit boring and a little bit dull and a little bit repetitive. ⁓ it sometimes then takes away from what you actually want to say. And I'm not saying that those things are not important. because they are important to know who you're speaking to. it also then sometimes strips away the call message that you as a person are wanting to put out into the world.

Amber Jay: Totally agree. Yeah, like I, I couldn't agree more. Like my whole approach to like content and messaging, I call it like the truth teller, truth teller method. And it's actually about having, just having a mission, like before you, before you even think about that, like what are the things that you're holding up on the protest signs? You know, like what are the, what is the, what's the message that you actually want to spread? It's like across the world. What are you pissed off about? You know, and then how can you,

Rose Gibson: Yep.

Amber Jay: like communicate that because I think like once you have a really, really strong mission, everything else becomes clearer and everything else becomes like, you know, like you, ⁓ find your ideal client and you're just thing is that your ideal client is always kind of changing as you change and evolve to ⁓ mine has changed so much. And as well, it's all about just being, I just think it's just about really how to be totally unapologetically that

Rose Gibson: Yeah.

Amber Jay: again, I think is again is more important necessarily than like having a really, really specific niche,

Rose Gibson: what if ⁓ somebody's listening and teetering with online stuff or they're putting their business online, but they feel like what their personal opinions are and what they've got to say is gonna be a contradiction to their business. And it's gonna have a detrimental effect effectively on putting it out there. What would you say to them?

Amber Jay: that if I was speaking to someone and that's what they said, first of all, I'd start getting a bit excited because that probably means that the thing that they're thinking hasn't been said already, right? Which means they have potential there to really be a leader, to be a leader of a movement. And if they're thinking it, 100%, there's gonna be so many other people thinking it. If they're thinking it and it hasn't been said, the power of them, being gutsy and saying the thing, it's like that's gonna absolutely make their business. If they have the courage to what, you to go against the status quo, to go against like the rules and it's so, it's there's so much juice to be squeezed if that is the case, you know?

Rose Gibson: And I think courage is a key part of it as well because, we've put, we talk a lot about females in franchising and how the franchising world needs to change and how it's ⁓ very like banking breakfasts and putting your ties on and all this sort of thing and how there needs to be a change and there should be a change. ⁓ when we first started this messaging, it was a little bit scary because I was like, I'm gonna get a little bit of backlash from this. So I think thinking about courage is a huge part of it, especially when you will get people who disagree with you as well. And I think as women, we're brought up to be good girls and to rock the boat and not to always put our opinions out there. Just be a good girl, be a good girl. ⁓ to have the courage to do that is such a big thing.

Amber Jay: It's courage is everything. I think it's like the two things that you need to really, like the two core things that you just can't like build a business without is like courage and commitment. Those are the two things. yeah, ⁓ backlash is hard. The backlash is hard. If there is a backlash, even like on a smaller scale, you're going to get like family members not understanding what you're doing. You're going to get your friends not what you're doing or, you know, ⁓ people comments. about things that you're doing online or even worse, you just like imagining that people are making comments about what you are doing online. You might not even be hearing them. But there's like anyone, anyone who does anything different, anyone that's, you know, goes against the grain, it's just that is going to happen. And you do have to have the courage. you know, I think without courage, there isn't going to be a gain. And you ask yourself like, how much, how much do you want to make this happen? Who?

Rose Gibson: Yeah.

Amber Jay: Who's going to hold the power? Are you going to hold the power or like, are these like douche bags that just want to sit there and be cynical and criticize? Are they, are you going to give them the power of your whole life? No.

Rose Gibson: And what about if someone's putting stuff out there that is scroll stopping and... I suppose a little bit controversial just for the sake of being controversial. What do you think to that strategy? Because I have seen coaches that go down that route just to get a reaction.

Amber Jay: I think it depends. really depends. Like ⁓ get it. Like, you know, you to stop the scroll and often like a hook can be quite like sensational. And then when you actually read on, you know, that's where you get all the nuance. And I think that's, I think that's fine. You know, like something confusing, something a bit disruptive stops the scroll. Then you read on, ⁓ okay, right. They're not a dick. But I do think, you know, I mean, particularly I'm thinking more of like these, you know, these men that are like saying, you know, like the Manosphere and stuff, just being awful for this, because they know that's going to get them media attention or anyone that is just like being genuinely offensive, because they know that's going to like get them more media attention, get them more followers, get them like that is just, I mean, that makes me sick in my mouth. ⁓

Rose Gibson: think as a business owner, then just attract the wrong people, don't you?

Amber Jay: Yeah, I think as a business owner, it's so important to know where your ethics are. Like business owners I meet, that's really important to them, like really values based and like starting with their values and who they are and what they believe and ⁓ they believe, you know, the good they want to see in the world. And think ⁓ being clear on that and then holding that line in everything that you do. is really important and being consistent with that. if there's something that feels a bit like wrong, just trust your gut on that, you know, like, maybe you're right.

Rose Gibson: So many times we ignore our gut, don't we? When actually we, you you can sit there and go, am I doing this for? What's the reasons for? And then just actually listening to your own inner voice, which sometimes is hard to do. I don't know why.

Amber Jay: Yeah, I feel like the inner, like the gut thing. That's another part of why I call myself the gutsy CEO, because it's always been a big thing for me that I've always had this. Maybe it's just like a low level anxiety that I just don't want to have. But when I get it, it's like, I can't, I can't sit with it. I can't live with it. Like I need to figure out what it is. And like, if anyone is feeling that kind of like, something's like unsettling them, like something feels not quite, you know, your tummy's

Rose Gibson: Yeah. Yeah.

Amber Jay: go in and bits, got to figure out what that is because it's not nice to like live that way to live in that like unaligned way in life in business too, you know, and you get that you get that kind of gut instinct all the time. And when you really learn to like tune into it, like, it's really powerful because you can like make changes.

Rose Gibson: Yeah. Yeah. talk to you about your in-person event because this is really getting released on the 3rd of April and do have an event coming up if you're listening to on the day of release or the week after.

Amber Jay: yes, you should definitely come to my event. It is called Bold Brave and a Little Bit Weird. I'm running it with my ⁓ Jasmine Joan. And it's like a day all about, it's in Brighton and it's all about brand marketing and sales, but done in a way that just feels, me and were talking about it this morning. We really like this kind of phrase like playful power, know, like. running your business in a way that feels like play, because ultimately that's, that is creativity, you know, like being your most magical, creative, playful self, but also being this powerful, badass woman you know, is gonna make a shit ton of money or is already making a shit ton of money. And I think that's like, really the, that's kind like the energy of what we want to bring to the day. There's going to be loads of... There's going to be speakers, there's going to be networking, there's so many incredible people coming to the event. Not just speaking at but actually coming to the event. I've done a post saying I've got major imposter syndrome. But it's incredible and yeah, I just can't wait. There's going to be loads of little surprises as well that we're planning at the moment.

Rose Gibson: think playful is such an important word to have as well because when you are running a business, you can get bogged down with the grind of it and the day to day and the almost the hustle part of it and to go, why did I start this? I started it because I had a vision or I had something that I wanted to do or you you're some purpose to it and it's bringing that back to it all the time and your values of what you wanted to get from your business and just to have fun as well because if we're gonna do this, it's tough, it's such hard work. might as well have a bit of fun with it as well.

Amber Jay: Absolutely. think sometimes things can get so serious. Or sometimes if you're on, I think this is another thing that I like rage against. So maybe this is part of the beige thing. You can get caught up in like content that feels really heavy and really serious. And, I just like want everyone to just feel a bit more playful, you know? ⁓ what would play, I always say this to my clients as well, whenever they're, you know, getting bogged down in something or suddenly they're. creativity closes up and they're just like, don't know what to do. I always, always bring it back to play. Like how we make this play? Like how we make you like, know, 5K this month, but do it in a way that feels like play. the minute you switch into that more playful state, suddenly your ideas like start to come alive and things feel fun. actually that's what, that's. why this event came about because me and my friend Jasmine, we were both just, who also is, you know, a business marketing brand mentor. We both just feeling like things suddenly got a bit hard and heavy and we were like, what can we just do that feels fun that we can do together that feels like play. And now we've created this whole thing out of literally that conversation.

Rose Gibson: Yeah, and the amount of women as well that creating these things out of nothing. And I think we forget that, we? That actually we're all creating these businesses that started out as actually nothing. to look back and have that, know, when you go to networking events and people say, what do you do? I quite like that part as exhausting as it is sometimes, because actually it takes you back to what am I actually doing? Like, what did I start? Why am I doing it? and then to be proud of it as well and having an in-person event is so nice. I really feel like we all need that so much.

Amber Jay: Yeah, I totally agree. We're just stuck behind screens so much of the time. I've been to quite a few in-person events this year and everyone, you just leave feeling like, God for that. Like, it was so nice. Not only that, but I do think you get way more opportunities. Like so many opportunities arise from in-person, just meeting people, meeting other entrepreneurs, meeting other like business owners ⁓ ⁓ Yeah, I just think there's nothing like it.

Rose Gibson: Yeah, I wish I wasn't so far. Brighton's the other end of the country, You need to do one up north.

Amber Jay: I I know. Well, I feel this is the very first one, right? And I definitely want to like, we're thinking about like turning this into a fully like blown thing. So maybe we will do one.

Rose Gibson: Yeah, get up north of the border. So if we've got any listeners who are thinking about starting a business or maybe they're really early on in their business journey, what ⁓ bit of advice, what one golden nugget could you give them today?

Amber Jay: Mm-hmm.

Rose Gibson: I'm leaving this dramatic pause in for effect by the way.

Amber Jay: If you're thinking about starting a business, would just... get really, really ambitious with that business could look like and what that goal could be. I'd be more ambitious than is comfortable. know, like what, if you could imagine yourself three years from now, like what would the absolute ultimate fucking dream be? ⁓ Not thing that you think is achievable. Not the thing that, you know, is probably the thing that people are gonna want or probably the thing that's gonna make money. Like what's the big ass dream? And then start building from that place. That would be

Rose Gibson: You've got to always reverse engineer it. I think I say that at least once a week. You've got to start with your end goal of where you want to be and never, never make it too reserved to go like as big as you want it to go. And then go, right, okay, I know where I'm going to be. How am I going to get there and put those steps in?

Amber Jay: Yeah, because then your brain actually allows you to start thinking about it. Like if you're just thinking about a place that feels really easy or feels not easy, but feels totally realistic, your brain isn't going to start making the moves to really like go bigger.

Rose Gibson: Yeah, and it's sometimes imagining the things that don't feel safe as well, that feel a bit too out there that actually then it goes, ⁓ well actually that is achievable. I've just got to get there and I'm gonna get there. Just we've got to start somewhere. Amber, if people are listening and they want to work with you or they want to find out about you, please tell our listeners where they can find you.

Amber Jay: Come and find me on Instagram. ⁓ I am the Gutsy CEO, so at the Gutsy CEO. yeah, like I said, I've got the Gutsy Mastermind, I've got my upgrades accelerator, and I've got this event. So like the links are all in my bio, baby. yeah, just come say hi, like send me a DM. If you listen to this and you like wanna chat, I'd love to chat to you.

Rose Gibson: Amazing. Thank you so much, Amber, for joining us today. We'll put all those links in the show notes so you'll be able to find Amber. Thank you ever so much.

Amber Jay: you so much for having me. It's been great.