Rose Gibson: Huge thank you to Chrissy for joining me on today's episode of I'm Fine But. Now, if you want to connect with Chrissy, you can go across and find her on Instagram at Children's Activity Business Club, and you can find out all about her rewards at the website, www.theclassbusinessacademy.com. I'll pop all the links in the show notes. Make sure you head across and connect. Welcome to today's episode of I'm Fine, but I'm with Chrissie. Welcome to the show. Thank you, Rose, for having me. So excited. ⁓ tell me or tell our listeners who you are and what you do. So I'm Chrissie Monaghan and ⁓ I am a business strategist. specifically working in the children's activity space. That's what I've been doing for last 14 years, but I'm a big champion of all class business owners because of the impact they have at a local community. So for me, it's all about the unseen heroes who are out there every single day delivering classes, be it adult classes, fitness classes, children's babies. And it's the impact they have on those families and their communities that I believe that is unseen for years. So when you look back at your like when you probably started, I was at a local athletics club, they were like my family for a big, big, big period of time. They've had a massive impact on my family and my life. And then it's the same with my children who go to clubs right now, stage coach and everything else. It's that impact that I feel is unseen and I'm championing. And it's also

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Rose Gibson: the local economy because they bring a lot of money into local areas, hiring venues and all of that. So yeah, for the past 14 years, I've worked specifically in the children's space and then now we've created a platform to recognize all class business owners, which is called the Class Business Awards. So exciting. And it's a huge, huge thing that you're doing. It's like a mountain that's going up. When you said that you're doing it, like, ⁓ this is going to be massive. Yeah.

Rose: We're all just figuring it out.

Rose Gibson: Yeah, so basically, obviously, for years and years and years, people have always asked me, when are you going to organize your own awards? I've entered awards for years because I believe they're great for business. They're great for reflecting what you've done over the last year. They have a great marketing tool and also a great visibility tool to get your business scene heard. Now, I franchise my own business like you were in franchising. For nine years, I was a franchisor and we... used awards strategically to strengthen our credibility in the space. So I've been to many, many awards over the years. I've been a finalist, I've been a winner, I've been a judge. So I've sort of seen all aspects. I probably say I've seen the good and the bad and the ugly as well, because like there's obviously different things that are out there. So when I looked at pulling together the awards program, I was like, I wanted it to be different. So I've sort of seen all aspects. I probably say I've the good and the bad and the ugly as well, wanted it to not be a one day event, because I was like, that's not really gonna serve me and the work that I wanted to do. So what I did is I came up with this concept that we would interview our sponsor partners, we would interview the judges, would randomly pick people to be interviewed who are applying for the awards, they could share their story. And then we would interview all of the finalists as we go throughout the year. So it's like a 12 month campaign of storytelling. And the reason I thought this would be the most impactful way for business owners to learn. And it's already doing that because what's been really interesting is because before I would have been like interviewing maybe one person. like me and you had an interview and we would share that with the audience. Now, because of the volume of people we're interviewing, my audience and my clients are able to pick. which bits and which interviews they want to consume and they're getting the information that they need in order to help grow their business. Because I believe as well that a lot of the problems that small business owners face can be solved by the industry as a whole by sharing information. So by us interviewing people and getting them to share their story of what they've done and how they started and grown and what local impact is, I know it will I believe as well that a lot of the problems that small business owners face can be solved by the industry as a whole by information. unlock levels for other business owners. Because you do look at people doing similar things to you, you you've gone to other awards to learn. And that's what again, these interviews are the other business, she does something similar to me, I listen to that interview and see what she's got to say. So it's this whole ripple effect, visibility that you're creating for the people who are applying. everybody. Yeah, yeah. And that's already having effects. I've already had clients commenting on my social media posts, going there was just so many girls and nuggets. Now, if I stuck to the normal business plan, which would have been like maybe one interview a month, like 12 months, they would have maybe got that information over, you know, in month nine. Now they're getting it in month one. Which means we can just speed up the whole like growth for those local business owners. So the ethos is it's all about a year of storytelling, a year of movement, a year of showing the impact that class-based business owners can have. and are having every single day in the local communities. And we're looking to use PR to get the message out there. And my role at the minute is I'm going to lots of events to champion what we're doing. So people start going, ⁓ I didn't even think about that. Because people just go to classes and they just treat it as like their weekly routine. We do have, I've got people that I see that their children are in year six and they used to... to my classes, they're like, ⁓ it was my favorite day of the week. You made my maternity leave. And it's that, that you don't always realize as the class owner, how much impact you're actually having. And it's massive. It's huge. It is. And it's just not really celebrated in the UK. So I thought, right, I'm going to build the platform that does that. It's not there, you've got to build it. No, yeah, you've got to build your own stages. if you're like, you know, if you're... So I thought, right, I'm going to build the platform that does that. trying to get yourself visible and get yourself out there like as a local business owner and you're struggling to like do the things that you want to do, then create your own platforms and stages. But think about how you can do it in a different way that's going to resonate, that's going to get the impact that you want. So I was also very cautious that I wanted to make sure that whatever we built fit into the whole ecosystem of the business that I'm building because I'm building the class business academy, which long term is about making business education accessible to everybody so it's that whole not the gatekeeping. So it needed to fit in with that whole strategy instead of just being a one-off event. Lots of providers, I know lots of people that run those types of events and it is just a one-off. Once a year. Once a year, get together, get your glad rags on and celebrate. Whereas I was like, that's not the way I want to build things because we just need to make, if we can get it working cohesively together, then it can create the impact that I want to have. And I'm in the phase of my life in business where I want to leave legacy. I'm not really interested in one-off things. And how many interviews are you doing? Well, I think over the course of this year. once we get through it all, it's going to be probably 200 something interviews, which is a lot. And I did not appreciate it. When I was like, yeah, I'll do that. But every time I interview someone, ⁓ you know, I'm fascinated by their story about how they got started, like what they do, you know, and just the work that they're doing and the impact that they're having at their local areas. And so it's been, it's fascinating doing all the interviewing and it is hard and it will be tough. But my ultimate aim is that when we get together on the 10th of October, I know everybody in the room. So they feel seen and they're not just someone who's a finalist. I've been to events before and I'm like, don't know anybody in this room. And it's so nice when you're like, ⁓ I've spoke to you first or I recognize that person or we've already had a conversation and it's building that network. Yeah, totally. And we'll know their story. And then so will the other finalists. So instead of just seeing like, or that's who I'm off against on the final list. They'll be like, ⁓ wow, like, you know, look at this person who did that. And I've got people like her clients who have been through like, you know, like one client went through breast cancer. She ran her whole business while she went through treatment, like 18 months. And I kept saying to you need to tell this story because like the things you did, I don't think I could have done, but she did it. And I said, then there'll be someone out there who may be going through something similar, who doesn't know like what's to come for them. And you've got a story to tell. And I got her to apply for awards and she went on to win that award. Cause I was like, I just knew that I was like, that's a story that people need to hear. And so yeah, if we can just get people's stories and they can share, I guess it's just going to have this massive ripple effect. And we love stories, don't we? Well, that's how the human, everyone connects, isn't it? Storytelling. And particularly in the world of AI right now, like you've got to be no like trust factor and the lubrication is the storytelling because no one's lived your life. But like you've got all your lived experiences. I've got my lived experiences. That's our human advantage in terms of our marketing going forward. Because we already know we don't know what to believe is true now when we see stuff like, that real? Is it not? And that will stand the test of time forever. I storytelling will always work and that's where I believe marketing is going. Yes, definitely. I agree with you on that. So you started out in the children's class activity sector. How have you opened these awards out to other classes? Right, so when we built the awards, I was really conscious I wanted to make sure it was business awards. So although we've got some categories like children's activity provider of the year, we've got adult class provider, we've got studio. I wanted to make sure that the awards were inclusive to all business owners that were running classes. Be it if you're know, sewing class at your local village hall to run in the Pilates class that they could apply for, like say business growth of the year, because it's all of the evidence is based on stuff that you've actually done. So I didn't want to categorize people. mean, we've got, like I said, we've got some specific categories. but we widened it up to be like content marketing of the year, ⁓ powerhouse business of the year who may be scaling through locations and franchises or licenses or independence. So we've opened it up so we can include adult provision alongside the children's activity provision. And I do think classes are more important now than ever because we are all sat with our screens. We are consumed by it. the majority of us, me included. And we live in this world that actually being in an environment with other people, it just feels so nice. Well, it's that's the human connection now, isn't it? And this is a bit like this. listened to a podcast recently with Daniel Priestley, the director, CEO, he's talking about the trades that are going to be there in the future is your plumbers and you know, trades that people devalued. years ago and it was all like you need to be in the tech, you need to be that and the bots are going to take all that in the future. So it will be the connection, it will be the experiences. So we're probably actually going to see a boom in people want connection, they want to be in a community, they want to sort of feel part of a group, a tribe, like because that's what we used to be, like you know in villages and stuff and this is where the class providers if they capitalize on it right. And obviously social media is not going to go away. It's not social media anymore. It's interest media. It's not going to go away. We need to use it to use the human advantage. use the platforms to distribute your information, but bring people together. And class business owners are in the best position to do that because they're going to be able to like bring those people together. They're going to be the ones that create those communities in the future that people are craving for. and just having somebody to teach you something as well. Well, yes, just so nice. You know, you can do an online course for pretty much everything and you can do, you can find a YouTube video, but just actually having somebody to show you. ⁓ yeah. Yeah. Nothing can replace. No, no, no. Yeah. And you need, like, I had my athletics coach I had for years, years and years and years and you don't replace that one to one contact. And yeah, like you said, you could do the stuff online, but it's not the same. No, it's not the same. So what do these awards mean for you personally? For me, I just want to see the sector recognized and I want to showcase impact. And I just want to celebrate people's success. I'm a big champion of helping business owners grow. And it's grow to whatever you want to grow it to. Because some people are chasing big dreams and some people are like, just want to earn enough money to pay the bills and support my family. And so I want to see people be successful and get what they want from their business. And that's the main thing. And that's why I thought I need to make sure whatever we build is accessible to everybody, that they can access content or business support in the easiest way. Easiest way. And that's one of the reasons why I'm vlogging this year. I've created my own vlog and I'm vlogging behind the scenes of the next 12 months of how I build this thing. because everyone sees this stuff online and you can believe that, you know, it's the highlights, isn't it? Yeah. But it's actually not the decision-making. It's not the ups and downs. It's not the roller coasters. It's not the disappointments and the highs. So I've been documenting this year, like, okay, let's show other people how this thing actually works, how I build it, what decisions do I need to make. And I'm already learning through that process and I'll be sharing that with other people in the future. And again, it's so they can see, ⁓ actually I can do it too. Cause that's the other thing I'm really, really passionate about as well. When I show providers are, ⁓ this is how you can market your business and sell in your business. And then once they believe it to be true and then they get the results and they know actually I can do that as well, which is why it works with the storytelling because they lack confidence. And so they're like, I can do it. So yeah, for me, it's all about impact and just helping business grow so they can do, so they can get to do what they love, which is teach. But what I find is a lot of the clients I work with, they don't earn enough money and so they're in this vicious circle of they love what they do and they want to do all that work, but they're not earning enough money. So then they're burning out and then the flywheel just goes round. It's about 20 % of, especially for class business, that you are actually, until you are really established. especially in those first few years that you're actually doing the thing you started out to do? ⁓ yeah. And when I was recruiting franchisees and they'd be like, I want to teach bubba bubba. And I said, that's the cherry on the cake. You've got to be able to market, sell, organize, plan, finance. You've got to be able to do all of that. That's the nice bit. And that's the toughest part in any business. That first year is that whole roller coaster of learning how to sell, how to market, what your trends are, how does it all work. And then you can build on that. But if you haven't got the skills and the knowledge and a lot of people from particularly in the children's space come in because they want flexibility and they want work around their families, they don't tend to have business background. They see a class they love it, therefore they want to be part of that. Sold on the motion. ⁓ that's the way it's always been sold on the motion. But they've got to learn those skills quickly if they want to be successful. do the boring stuff. Yes, yeah, you got to do the work. And that's, and that's the tough part. It's repetitive marketing, sales, and you've also got to get the business model right. So, you know, like, I was just chatting with someone before about doing pay as you go. I'm like, like, you know, this is a somewhere along the line, someone created it, and then everybody followed it. Now it works like if it's like an event type business, but if you're trying to run a sustainable long term business. and it doesn't work, like you just can't run a business off of that. So you've got to get the model working correctly because it just makes your life easier when you're selling said product or services. So going back to the awards, you started with this vision. You're on the journey. Is there any point that you've gone, fuck what am I doing? ⁓ yeah, totally. Every day? Yeah, I'm like, yeah, every day I'm like, why did I say I was going to do this? but goes back to your mission and your vision. Like I could quite easily not do that. I could have quite easily not chosen that route and just delivered, carried on delivering another year of what I'm doing. Easily. I think that's such an interesting personality trait as well that you see in some people that you can easily walk away and go, but I don't need to do this. This is making my life more stressful. Difficult. Difficult. put in on my workload, but then you also have the flip side of that personality that goes, but I also believe that this is the right thing to do and I want to do it. And I think for you, especially, you've got that personality trait that's like, I need to do this. This is a pitch that I've got to scratch. Yeah, yeah. Because I'm in legacy mode. There has to be something left. Like I've been in the sector for 14 years. I've always built and scaled assets and sold them and legacy, they continue. And like I said, could have quite happily just carried on doing what I was doing, but I knew I was like, if I'm going to do the impact, I'm going, like there's only one of me and it's hence why I've been building a team of strategists is because I need more people out there helping other people that I needed to build something bigger than me. So I'm not. And that's the thing, it? The phrase that I love, if you always do what you're doing, you're going to get what you're always getting. But for you to build that legacy, had to switch it up. and the backside of it because like vlogging, it's not easy. Like people think you just hold a camera up and you do to some extent just hold a camera up, but you actually give part of yourself as well, don't you too? You have to show the raw side. You can't just be showing the, is the, ⁓ yeah, I'm doing this today. No, yeah. The vlog has been really interesting because obviously we started and then I've entered this whole YouTube world that I was like, ⁓ now I'm... a YouTuber, I'm a content creator. This is not what I I was going to be doing. I'm in a media business now. and, and, and when you're looking at what you're recording. So when I first started, yeah, we were, I was recording everything. And then I was like, actually, you have to figure out what the story is in each episode. Because obviously, we want people to be learning, but we also want to make it valuable to them. So we're having to now look at, okay, well, this episode is going to be about how I'm building. like the structure. like for the last vlog that's just gone out was like, okay, we've got this aim, we're building this platform, but we've got to go and get people to enter. They're not just going to come to me. So I've had to put in a plan of like, this is how it's done. Now, usually that would just be done behind the scenes and I wouldn't tell anyone what I'm doing, but I'm like, I know this would be useful for someone who's launching their local class in their village hall. Like here's how I launch. take the bits that are relevant to you and then obviously use it. So we're having to figure out again the story, like we're figuring out what messaging we're trying to get across in the blog and how to just make it interesting for people to continue watching. So I've turned into like a Casey Neistat. I don't know if you follow him on YouTube, but yeah. And so yeah, we've been documenting and now I'm going to events and I'm giving people the behind the scenes because they can't go to the event and I can give them a flavor of what that event's like. So that has been interesting as well as part of the journey. Which is part of it that I imagine you didn't see you were going be doing. Not at all. But that's like in any business. Like you come into it thinking I want to teach my lovely classes, but really you're in the marketing and sales game. And so when we established this, platform and it started like at the time I had the vision and then I was like right now we need to execute said vision and we started rolling out I'm in the media business now and I'm oh there's a lot. You're a YouTuber now. I'm a YouTuber, I'm a content creator like and we are churning out so much content like so before I would have been like two posts a day consistent for the last 15 years so when people say to me about how many times should you try pick your consistency, but for me, it's always worked. The formula is always worked. We're like double that, tripling that this year, and it's a lot, but I also am the mindset of like, I'm not gonna spend time like with you interviewing or with a client we're interviewing and then not utilize the resources to share their stories because I've got a duty to get the message out there. So it's tough, but I'm like, but this is what we set out to do. And I just keep thinking like by December, I will look back and go, wow, what a year. Yeah. Yeah. And you're to do it next year? I will, but I think I'll outsource. It'll be like, let's get an awards manager in. Because it's a lot. Yes. It's all the backend stuff. Yeah. And then I'll just do the interviews. Okay. So if someone's listening and they are thinking, I might apply for Yes, they need to enter. What is the, if they've never entered an award before? Okay. So they're thinking. I'd like to do that. I'm a bit scared about that. What do they need to do? So first step is head to the website, look at the categories that you think you would fit into. We've built the portal to walk everyone through step by step. So most people wouldn't, they would give you an application form and here's the criteria. And then you said apply. You've probably just gone through a process similar to that. What we've done is we've built a portal. where I walk you through how to write your own award-winning application. What are the judges actually looking It's to be so hard for the judges. So yeah, we're like, what are they looking for? What the criteria is? What the weightings are on the questions? So they actually should understand the whole process. So it gives them the best chance of getting through as a finalist and going on to a winner. I've used this method for the last, for when I've always applied for awards. And I used it with my business club members. And I think one year we had 20 finalists that won awards. And so I know it works because it's like, these are what judges are looking for. So, are you capping the finalists? Are you doing, there's going to be five, there's be five in each category depends though, if we get someone that ties, yeah, there's a strong application. Then yeah, we'll, we'll probably add, you know, add one more one, but The whole process is like, you apply for the award, you've got all the tools and the knowledge to complete the application. And what I love about doing awards applications is that you can look back and see actually what you've done. So you can actually, first of all, celebrate your success because we're very bad at looking back and thinking, actually, I've done a heck of a lot last year. Like, look what I actually achieved because we're always trying to strive for the next thing. It's reflecting, isn't it? Yeah. in the last year. I've done so much work. I've achieved so many great things. I've had a massive impact on the online community. I've got testimonials and reviews and all of that is marketing. All of it can be used and repurposed for their marketing. we built it. If they apply for your awards and then you interview them, they've got a whole host of videos. So what we've done is that for, if they get their application in by the end of March, and that means they've actually submitted. We're going to prize draw basically people out and we're going to interview them. Before they're even, they might not even get through as a finalist, but they will get selected, they'll get interviewed so they can share their story and so we can obviously get the ball rolling with obviously the impact. If they get through as a finalist... They'll get the interview, they'll get the assets, they'll get a blog on our website. Like they'll just get so much stuff. then when, and they can use it in their marketing and sales and credibility website, local press, so many opportunities for them. Yeah. this sounds ridiculously amazing. So what's the huge price tag that comes with it? It's 9.99. To enter the category. Okay. So for less than what you would get for a round of drinks. If you went to the pub, you could enter the ward and have this opportunity to get all this stuff. Yeah. And put yourself out there and be recognised for the good work What would you say to someone if they were listening and going, well, it sounds so exciting, but I'm a bit scared. You've got to be in it to win it, as I always say. Even if you don't win, your business will. I've always said that. I've been to loads of awards, I did not win. But my business did. because I've got my photos, I've got my images, I've got the opportunity to promote on the socials, I've got an opportunity to email my list, I've got the logo on the website. Awards are great for building credibility and trust with your audience. And that's a great way to think about it, because I went to one last week and it was the female boss power list. And I took my husband with me and I was really excited. And I was a little bit disappointed that I was like, ⁓ I made the finalist. But then I was like, do you know what? The woman that won, I was like, she, she deserved to win. Like she totally deserved to win. And just being in the room. And being a finalist. That's the other thing. If you do that and then you connect with people. So if you use awards as strategy, it can get you more contact, networks, partnerships, collaborations. that one day, we've now got three different collaborations that are gonna happen. And that wouldn't have happened if we hadn't been in the room. And that's everything. Once you like got you're nominated and you've got your badge for nominating, you start sharing it on the socials and you see other people sharing it. That's your chance to connect with those people as well, build those relationships in the local areas. So even before you get to the actual event, you've already made connections with people. And you just got to use it strategically. And I think one of the things most people do is they just see it as an award and go, oh, I'll apply, or I didn't get through. And then that's it. Oh, awards are rubbish. It's like, no, you just didn't use it as a marketing tool. I have an amazing colleague called Emma Hewitt. She's an awards advisor. She's working with us on this project. And she works with a lot of businesses one-to-one to help them with their awards applications, to guide them, because she's a massive advocate of how to use it strategically instead of just seeing it as. I'll just apply and nothing happens. And yeah, and it's a one off. that's what, yeah, and that's how we built the portal. So it makes it as easy as possible for people to enter. And if they have any questions, they can ask us. I've already had people asking questions and I'm like, yeah, that's cool. Just fill it in. Tell your story. That's what we want to hear. We want to know what you've done. And how are they, how are these going to be judged? they, is it public votes? ⁓ right. No, we have a team of about 20 judges. Okay. And the judges are not specific to the class business sector. They are all different walks of life, So we've brought on, yeah, they've been recruited, like we've targeted them to come and join us on this mission. Yeah, and they'll be allocated categories and they will have scoring criteria. And this is the thing when people write applications. So I'm going to give it like... hints now and I do this in the training anyways, like if you write one sentence and you don't use your word count, which is like 500, you will not get scored. that means you're- 499, please. And then you're out. You're out already. If you copy and paste stuff and don't actually take any time to read the question, you will be out. Right. And that's how it works. Cause I've judged wards and I've gone through them going, they've not even answered the question. And the other thing they make mistakes in is they start telling them, like they start saying, we've done, they've done this, but they haven't actually said what they've achieved. So like, ⁓ we've done this. And I'm like, and? And again, you can't- No, and then you've got another person who's written, like, we've done this and it achieved this result, this impact. And then you're like, well, they get the better score. Cause it's done on like weighting. So you get scored. And so- I find what happens is people leave award applications for the last minute and then they're rushing and then they don't answer it properly. And I tell you, and I did this interview with Emma and I said, I tell you what, it's a kick in the teeth when you get to the finals, you see someone win that you know you're better than. And you're like, I should have actually spent some time on that application. And you get disappointed. their applications in for? By April the 30th, midnight. None of it's 10pm because some people are like, it's midnight. So we're going to try and get this episode out on 29th of March. Perfect. So there's plenty of time then. Yes. If they lock in, pick the category, enter, so that they can get into the portal, then they can see the questions and start 27th of March. That's the Friday. We come out on a Friday. So 27th of March. They've got plenty of time to lock in, to really look into the portal. Look at the questions. Read the questions. And prepare. their answers. Perfect. And we'll put all the links in the show notes. If we've got somebody who is listening or watching and they're thinking, ⁓ I'd love to do a big event like that. I'd love to get my teeth into something and create my own space. What one bit of advice could you give to someone? I think you just, firstly, I think it's looking at how you can build it into your whole business model. Don't create something for the, just the sake of creating it. I spent a lot of time planning out how it was going to build into the whole ecosystem. The other thing you need to think about is also how are you going to, because it's a big project and in essence, you're running like two businesses at once. How are you going to backfill work while you're building platform? so, but the first year I feel like is the pain part because you're building everything from scratch. Once you've got the blueprint, then that's what I'll be doing. I'll be outsourcing and being like, right, I need an awards advisor who will manage strategic partnerships, sponsorships and everything else. But the first year, I feel like you do have to do it because you need to understand how it all works before you hand it off to somebody else to do it. So that would be my advice is like, look at it strategically about what is it going to do, why you want to do it and how is it going to work? It's going to have some legacy and impact. And also the other thing I would say is, I've been to events before, like, so say we're booked in for events, they've collected no details on us whatsoever. So they have no knowledge about who I am as a business owner, what money I earn or anything. So I would also be like, look at how you can get information on your attendees or people being involved in it. So then you know who you're talking to because the end of the day you could be like, sitting on someone who's got making, you know, six figures plus who are ready to invest. But if you don't know that, and you don't know what their pain points are and challenges are, then you can't like build it into your work. And I think that's a trick that most event organizers miss. They just sell tickets. Yes. They don't know who's in the room. And there's so much information and information is key. Exactly. It's data and data helps you guide your business and your knowledge. And already like I'm getting feedback from Jade telling me who's entered and I'm like, that's someone I need to speak to. That one will be, because we are like, we'll signpost people to what we think they need. Because they might just need my book as a starting point. Because everyone's not ready for like all the other things. They might not need everything. And I think sometimes we try and sell stuff to people that they don't actually need. Yeah. Sometimes they just need the most basic things to begin with. Yeah. And then And then they progress. Yeah. Down the road they come find us and the other. So that would be my advice is yeah, look how you build it into your ecosystem, into your business model and look at like how you use information and get to know your client, like the people that attending. So at least you know who you're talking to. And then finally, the awards, the actual day, how is that going to be structured? ⁓ Right. So 10th of October. down at the National Conference Centre in Birmingham. So yeah, we didn't go small. We went, ⁓ let's just go and get the biggest place we can find. And so we've got it there. We're going to do a breakfast business breakfast morning, which is going to be for all these sponsors, judges and finalists. So that's again, an opportunity for everyone to connect network. That's going be from 10 to one. We're going to have guest speakers throughout the day, which are going to be... hand selected so we can make sure it actually meets the needs of the audience, because if we know what they need, then we can tailor it. And then we're going to flip the room and then from six o'clock it will be the black tie event. I'm excited about that. just want to get dressed up. Everyone wants to just get all the glad rags on. And then that will be the time when you can just relax and have a week off afterwards. I think you might even have a week off. I'll just be like, and relax. That's so exciting. It's such a huge thing that you're building. Do you ever sit back? I know I said it was the last question. Would you ever sit back and just go, wow, that's what I'm doing? I think I will do at the end of the year. Because at the minute when you're in it, you're not appreciating it. But I think at the end of the year, I'll be like, wow, this will probably be one of the biggest things I've built. I'm so used to working on my own. as a solo, like I was a franchisor, you worked on your own and you had your team. And then I've worked on my own for the last four years. Whereas now, you you've got strategic partnerships that you're having to manage, sponsorship relationships, like, and it's a whole different ball game. So I think at the end of the year, I'll look back and go, yeah, that was a big year. And we did it. So I think at the end of the year, I'll look back and go, yeah, that was a big year. ⁓ And we did it.